services
As the economy and demand improves, the Alliance Hospitality portfolio will continue to expand its lead against competing hotels as part of our company-wide initiative focused on improving productivity and profitability in order to deliver greater value to our guests and stronger returns for our investors.
- Rolf Tweeten, President and CEO
Operations
Through our Vice President of Operations and Area Resource Managers, Alliance Hospitality has a more visible focus and accountability on its assets at the property level. Our structure allows for more consistent and precise communication to ensure properties are focused—from an owner’s perspective—on asset maintenance and management. Alliance has an open and honest environment that encourages a less adversarial role between hierarchy and a more shared role to work together for solutions and ideas.
Sales and Marketing
Sales and Marketing is a critical part of a results-oriented strategy that drives consistent, above-average revenues to each of our hotels. To ensure sales and marketing efforts are appropriate, given highest priority, and reflect our corporate culture of excellence, Alliance Hospitality provides strong corporate support to hotel marketing departments through our Vice President of Sales & Marketing and Corporate Manager of Sales Training and Development.
Revenue Management
Managing revenue is a key priority of every Alliance Hospitality hotel. Our hotel staffs strive to improve RevPar penetration consistently, year over year, driving continual growth in our market share. A primary goal of Revenue Management that aligns our culture with this discipline is creating an ongoing educational process whereby each hotel’s staff can interact and demonstrate their strengths, as well as identify those areas that will promote development of new strategic initiatives. Our Regional Managers of Revenue Strategy work directly with our hotel revenue teams to cascade innovative ideas and knowledge throughout the organization in order to build revenues.
Human Resources
Alliance Hospitality's Human Resources administers all human resource and risk management practices and initiatives, and is also responsible for manpower planning and recruitment, benefits administration, directs and monitors development programs, labor and contract negotiations, legal compliance, and consults to training and development.
Accounting
A staff of experienced CPAs, strong internal controls, a state-of-the-art accounting/reporting system, and an integrated PC network, all allow the Financial Services division of Alliance Hospitality to collect, properly interpret and consolidate financial information to ensure our hotels are operating cost-effectively and profitably. With centralized accounting services and uniform procedures, we improve cash flow and timely reporting for each of our ownership groups, as well as help home office management to closely monitor each property’s operation.
Information Technology
The Alliance Hospitality Information Technology department supports all corporate and hotel technology systems, projecting work that improves systems and communications at all hotel locations. IT increases productivity by automating manual tasks, and eliminating duplicate work by implementing and upgrading systems.