Sales and Marketing

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Sales and Marketing is a critical part of a results-oriented strategy that drives consistent, above-average revenues to each of our hotels. To ensure sales and marketing efforts are appropriate, given highest priority, and reflect our corporate culture of excellence, Alliance Hospitality provides strong corporate support to hotel marketing departments through our Vice President of Sales & Marketing. Alliance identifies, recruits, and orients top sales professionals to achieve and exceed revenue goals. Alliance General Managers lead the sales effort. They set an example of dedicated excellence to the initiatives that build account/client relationships, expand community involvement, harness key selling hours, create site tour opportunities, and actively and properly position their hotels in their markets. Our philosophy of building strong hotel sales and marketing teams and our commitment to support their efforts at the home office level, gives Alliance hotels an edge and contributes greatly to their success. While each flag brand is responsible for driving marketing efforts, Alliance Hospitality actively participates as full brand partners. We invest in sales and marketing initiatives that unleash the full communication power of both interactive and traditional sales and marketing tools. Together with important online selling resources, industry reports, and a state-of-the-art sales data management system, we take full advantage of data mining to target, create, measure, and track our sales and marketing communications