Case Study

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Alliance Hospitality is successful because all of our hotels outperform their competitors. We do this by investing in training our team members, and by ensuring that all of our guests receive the high degree of service they have come to expect.

- Rolf Tweeten, CEO

Portfolio Performance Results
As reported by STR Global for period ending June 2011

For the three month period ending June 2011, the Alliance Hospitality portfolio of hotels outperformed competitive set hotels by 17.1 percent and the total U.S. market by 9.9 percent in guestroom revenue growth compared to the same period in 2010 according to data released by Smith Travel Research.

For the first half of 2011, Alliance Hospitality reported guestroom revenue growth 28.2 percent higher than competitive set hotels and the national average. Year to Date ending June 2011, the Alliance Hospitality portfolio of hotels reported a 10.9 percent increase in guestroom revenue compared to the same period in 2010. Both the total U.S. market and competitive set hotels reported guestroom revenue growth of 8.5 percent year-over-year.

Occupancy rates for the Alliance Hospitality portfolio of hotels increased by 4.2 percent year-over-year with 77.7 percent of available rooms occupied for June 2011, and average daily rates grew by 5.7 percent compared to the same period in 2010. Year-over-year revenue per available room growth of 10.1 percent for the managed hotel portfolio exceeded the total U.S. market growth of 7.8 percent for June 2011.

The Alliance Hospitality portfolio of hotels reported total revenue growth for all outlets of 11 percent for the first half of 2011 when compared to the same time last year. Net Income for the portfolio for the same period reported a year-over-year increase of 81.8 percent. Transient negotiated segment represents 22.4 percent of the rooms sold for the first half of 2011, up from 16.1 percent of rooms sold for the same period last year. TravelClick reports that business travel demand for the summer (June - August, 2011) is up 7.4 percent year-over-year. Committed occupancy for the majority of Alliance Hospitality portfolio of hotels exceeds this projection, with one market reporting over 200 percent more Transient Negotiated rooms on the books for August 2011 as of the publishing of this document.

Email: development@alliancehospitality.com