Corporate Overview: History

Alliance Hospitality was formed to answer the needs of hotel owners, who asked for a hotel operating company to manage lodging assets from their perspective and become aligned with each owner. The name Alliance was derived from our belief that a third party management company should be aligned with each owner, keeping in mind that no one owner is less important than the next. Alliance Hospitality was created in 2003. Today, the company manages a portfolio of 52 hotels with 7000+ rooms in 18 states, supervising annual hotel revenues in excess of $150 million.

Every key player in the Alliance Hospitality Company came from a hotel operating environment where they excelled in their chosen discipline.  All operating officers in the company have 25 years experience at all levels of lodging products and bring with them rich and diverse backgrounds to guide the day-to-day operating performance of the portfolio.

In keeping with the company mission statement, brand relationship development is vital to the success of each franchised property. This approach has allowed us to become a recommended management company by Marriott and Starwood.

In order to maintain brand compliance and continue the brand relationship, we have established brand experts that interface with each brand's support personnel. Brand Experts consist of Regional Directors of Operations or General Managers that interface with each brand’s franchise support personnel. They serve as a resource to all General Managers within their brand portfolio to ensure compliance with Brand Operating Standards and help the organization stay abreast of an ever increasing number of changes in franchise requirements and brand marketing solicitations.

Our organizational philosophy allows the Alliance Hospitality Home Office support group to have direct, routine contact with the hotels in their operational area. The Home Office support group fluidly interacts with their field counterparts to ensure that business and operational challenges are being addressed with a sense of unity and urgency.